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Social Media Intelligence

AI-powered social media tracking for your market

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Follow competitors and public opinion in one place

  1. Competitors

    Tracks competitor activity across websites, social channels and news.

  2. Public opinion

    Classifies sentiment and shows the trend over time.

  3. The reasons behind it

    Shows the drivers behind a change in sentiment and the topics gaining attention.

  4. A briefing you can act on

    Each run produces an AI summary.

The problem it solves

Thousands of posts can’t be read by a team.

Knowing sentiment dipped doesn’t tell you what to do, and building keyword lists by hand takes weeks.

What it does

  • Set up from your website

    AI reads it to map your market and suggests competitors to approve.

  • Follow competitors

    Their websites, social channels and news, checked on the schedule you choose.

  • Read public opinion

    Sentiment, and the reasons behind each shift.

  • Compare official and public views

    See where statements and what people say part ways.

  • Get a briefing

    Each run ends with an AI summary, and Ask Insights answers follow-ups.

Who it’s for

  • Communications, policy and reputation teams

    See how people feel, and where it differs from the official line.

  • Teams tracking competitors

    Spot competitor moves and openings sooner.

  • Analysts

    Spend less of the week assembling reports.

Why keeping up with a market is hard

5.66B

social media user identities worldwide, typically moving between about 6.75 platforms a month.

About 6×

longer for the truth than for falsehood to reach 1,500 people, in one large study.

44%

of competitive intelligence practitioners say gathering intelligence in time is a struggle.

The Social Media Intelligence Platform from CreativeTechy is built to close that gap.

Guided setup

Describe your business. We do the research.

Monitoring usually starts with weeks of building keyword lists by hand.

Here, five steps start from your website: AI reads it to map your market and suggests competitors, which you approve or extend. Then you choose a daily, weekly or monthly schedule.

Social Media Intelligence: Guided setup

Competitor monitoring

Follow what competitors are doing, run by run.

Competitor activity is scattered across websites, social channels and news.

The platform finds each competitor’s channels, recommends the keywords and hashtags worth following, and reads how well your market fits culturally. You spot moves and openings sooner.

Social Media Intelligence: Competitor monitoring

Sentiment

How people feel, over time.

Thousands of posts can’t be read by a team.

AI classifies sentiment across the sources you track and shows the trend, the emotional signature and the platform split. Shifts show up from one run to the next.

Social Media Intelligence: Sentiment

Drivers

Not only “what people feel”, but also “why?”.

Knowing sentiment dipped doesn’t tell you what to do.

The platform surfaces the positive and negative drivers behind it, plus the topics gaining attention. It points you to what to fix, and what to amplify.

Social Media Intelligence: Drivers

Official vs public

Where the official line and public opinion part ways.

Statements and lived experience often diverge, and nobody checks.

The platform compares what official sources say with what people say, flags the discrepancy over time and shows the concerns behind the gap. It’s useful for communications, policy and reputation teams.

Social Media Intelligence: Official vs public

AI briefing and Ask Insights

From data to a briefing you can act on.

Analysts shouldn’t spend their week assembling reports.

Each run produces an AI executive summary with the key finding, the main concern and the change since last time. Ask Insights answers follow-up questions in plain language.

Social Media Intelligence: AI briefing and Ask Insights

Your team spends its time deciding, not collecting.

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Sources: Digital 2026, Meltwater and We Are Social; Vosoughi, Roy and Aral, Science, 2018; Crayon, State of Competitive Intelligence, 2021.